6 Design & Content Ideas for Your Next Email Marketing Campaign

Having great quality products and services don’t guarantee the success of your business unless you equip your business with an effective marketing campaign. Over the recent years, online marketing campaigns have been proven much more effective than their offline counterpart as it’s more direct and result-producing.

Email marketing is an inseparable part of online marketing campaigns and helps keep your readers/customers stay updated of new deals, discounts, and products. Lots of website design companies in USA are now offering digital marketing services to make your campaigns much more effective.  We have encapsulated how you can apply effective web design and content strategy to turn your email campaigns into traffic and conversion generating beasts:

1. Personalize Your Emails

The best emails are those that don’t manifest the impression of a marketing email or an advertisement. Today’s users have developed a color blindness for looks like just another advertisement. Hence, use your user’s name in your email, personalize the content based on the analysis of their recent actions/shopping choices on your site, and inform them if there is an exclusive them only for them. This will help your users to personally connect with the content of your email.

2. Use Video Content

Anything visual is always much more attention-grabbing than the usual written stuff. A 30-second video is enough to describe anything you want and it won’t eat up much of the precious time of your customers as well.

3. Don’t Forget GIFs

Gif creation doesn’t take much of your designers time. Hence, you can create a bunch of them in the same time and target a particular group of customers with each. These short-duration animated pieces would draw the attention of your users. Moreover, you can add up a touch of humor while concentration on your marketing idea. That way, the users will be left with a pleasant experience of your email even if they don’t buy something right away. The GIF could be something like a model’s flaunting different outfits.  

4. Include Infographics

This cool trend is quickly strengthening its roots in the field of content and internet marketing. Being a mix of attractive visual themes and minimal content, infographics possess the power to indulge customers and makes them stay for a bit longer. The more time they spend on your email, their chances to open their wallet raise.

5. Bring Back the Cart Abandoners

There are certain reasons someone abandons his/her shopping cart ranging from sudden electricity loss to computer malfunction or even forgetting his credit card details at the moments. You can decrease the lost sales by reminding the customers of their abandoned cart by offering complimentary service/discounts/freebies or free shipping on the same order. Many of them would be grateful to know that they are exclusively being discounted on something they like. Ask your website design service to patch an interaction tracker algorithm to your website that can enlist all the users who have abandoned their carts.

6. Thank You Mail with a Twist

Send a warm thank you mail to the users who have purchased something from your site. If possible, attach a drop of emotions by telling them that a certain percentage of the profit will be spent in the welfare of third-world’s deprived children (if that’s really the case). Also, enlist the products below the note the users might be interested in.

Like every other form of marketing, email marketing should be something that can strike the chord of your customers.

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